Who we are

The coaching firm built for how Saudi leaders actually lead.

Saudi Executive Coaching was founded to give Saudi senior leaders what global executives take for granted: a credentialed coach in their corner who actually understands the room they walk into.
The story

Sixteen years inside the room before stepping outside it.

Abdulelah Alhadidi spent 16 years inside operations, HR, organisational development and change management — across retail, F&B, startups and construction in Saudi Arabia.

Across every boardroom he walked into, the same pattern repeated: brilliant senior leaders carrying heavier decisions with thinner support every year.

He founded Saudi Executive Coaching to close that gap with coaching designed for the Kingdom — built to the standards of the International Coaching Federation, INSEAD and the Tavistock Institute.

Founder profile

Abdulelah Alhadidi

Co-Founder & CEO

Arabic (native) · English (fluent)
19,000+ followers on LinkedIn · Facilitator, INJAZ Saudi Arabia

Connect on LinkedIn
PCCInternational Coaching Federation
Individual, Group & Org InterventionINSEAD
Group Relations ConferenceTavistock Institute
Certified Change PractitionerProsci
Certified Birkman ConsultantBirkman International
Behavioural AssessorPredictive Index
What we believe

Four convictions.

i.

Leadership is learned

Not inherited — even at the top.

ii.

Self-awareness compounds

The earlier a leader sees themselves clearly, the bigger the return.

iii.

Local context is non-negotiable

A coach who does not understand a Saudi family business cannot meaningfully coach the leaders inside one.

iv.

Sustained beats inspired

Two-day workshops do not change leaders. Twelve months of structured coaching does.

Why we exist

The loneliest seat in the building.

Senior leaders in the Kingdom carry decisions of national consequence with almost no one to think them through with.

Boards expect answers, not questions. Direct reports filter the truth. Peers compete for the same headcount. Family elders weigh in selectively.

SEC was built to be the seat across from that one.

Team

The people behind the work.

Somayah Aljuhani

L&D Solutions Manager

8+ years across education, research and project leadership.

Aisha Abdellateef

Digital Specialist

Software engineer and UX researcher.

Amine Smahi

Full Stack Engineer

Builds the digital backbone of SEC's coaching engagements.

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Every engagement starts with a 30-minute discovery session. No pitch, no pressure.