01 · 1-on-1 Executive Coaching

A confidential thinking partner for the decisions you cannot discuss anywhere else.

Six to twelve months of one-on-one coaching with an ICF Professional Certified Coach who has sat across from CEOs, GMs and senior leaders at some of the Kingdom's largest organisations.

1-on-1 executive coaching at SEC is a confidential, six- to twelve-month engagement with an ICF-certified coach for senior leaders running Saudi enterprises and family conglomerates.

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What our clients sound like before they call us

You're not the only one thinking these things.

I'm too aggressive. I know it. I don't know how to be different without losing my edge. I can't get my peers to move with me. I have the data. They have other priorities. My team has stopped disagreeing with me. That's not a good sign. I'm making the same call three times. Something in this team is broken and I can't see it. I haven't had a real conversation about my leadership in five years.

If any of those sentences sound like the inside of your head, this is the engagement.

Who it is for

Senior leaders running real businesses.

CEOs, MDs and General Managers.The seat with no one above you to ask.
CFOs, CTOs, COOs and functional heads.Where lateral influence matters more than authority.
Senior leaders newly promoted.Into a role you have never done before.
Family-business principals.Navigating succession, governance, or generational transition.

What changes

The shift is measurable, and it lasts.

Senior leaders who complete a 1-on-1 engagement at SEC report sharper decision-making, calmer presence under pressure, stronger peer relationships at the executive committee level, and measurable shifts in team performance within 90 days.

Reactivity drops. Deliberation rises.You make the call once, not three times.
Self-awareness sharpens. Blind spots close.What you couldn't see, you now name.
Peer influence grows.Without title or authority.
The team starts behaving differently.Because the leader does.

What's included

Built around the leader, not a curriculum.

Sessions	Bi-weekly 90-minute coaching, in person in Riyadh or virtual.
Assessment	Birkman or Predictive Index behavioural assessment.
360 interviews	Stakeholder interviews with peers, CEO and direct reports.
Agreement	A coaching plan aligned with organisational goals, not a generic curriculum.
Access	Direct access between sessions for time-sensitive conversations.

What clients say

In their own words.

I choose my battles now. I'm calmer. I'm better at letting go. It helped me solve things I'd always struggled with. After the coaching I started my PhD. Less aggressive, more flexible.

Legal Adviser, investment firm · CTO, group of companies · CFO, automotive group · GM, oil company

Frequently asked

Common questions.

How long does 1-on-1 executive coaching last?

Engagements at SEC typically run six to twelve months, with bi-weekly 90-minute sessions. Shorter engagements are available for specific transition events.

Is the coaching confidential?

Yes. All sessions and assessment data are confidential between the coach and the leader. The sponsoring organisation receives only what the leader chooses to share.

How is SEC's 1-on-1 coaching different from generic leadership coaching?

SEC's senior coaches hold ICF PCC credentials and are trained at INSEAD and the Tavistock Institute. Engagements include behavioural assessments (Birkman, Predictive Index) and 360-degree stakeholder interviews, not just conversation.

Can sessions be conducted in Arabic?

Yes. Coaching is delivered in Arabic, English, or both, based on the leader's preference.

Your next decision is too expensive to make alone.

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